The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Suclass Code_MK104 and a truly haunting secret

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It is only when the full autopsy gets underway at the Los Angeles County morgue that the pathologist will reveal the true horror of the situation - a discovery so devastating that Detective Robert Hunter of the Los Angeles Homicide Special Section has to be pulled off a different case to take over the investigationBut when his inquiry collides with a missing persons' case being investigated by the razor-sharp Whitney Meyers

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Suclass Code_MK104 and a truly haunting secretFour years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers. Challenger customers are sceptical, less interested in meeting, and ultimately indifferent as to who wins the deal. But they also have the credibility,