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International Encyclopedia Of Marketing Subclass_Musical Instruments why executives often don't feelWith over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. * The 6 volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications * The far reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries * Scholars and professionals will enjoy the flexible, multi level