MADE TO STICK (UK) Vendor Code_O025 make leaders more thoughtful and

make leaders more thoughtful and companies more sustainable

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It's easy - just follow along to the book as you listen and repeat or simply use on its own

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MADE TO STICK (UK) Vendor Code_O025 make leaders more thoughtful andWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the