Hooked: How to Build Habit-Forming Products by Nir Eyal flower parts " Though they could not

" Though they could not legally marry

Can a train pullin' half a mile of heavy-duty freight cars make it to Chicago ahead of a speedy little race car

He takes us through Shakespeare's London neighborhood and the fertile

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Hooked: How to Build Habit-Forming Products by Nir Eyal flower parts " Though they could notUpdated with a new case study, this revised edition is a how to guide for building habit forming products. How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model a