The Behaviour Business : How to apply behavioural science for business success Vendor Code_V0718 Four decades later

Four decades later

The pale-skinned

So he's not too happy when a bunch of sea creatures drag him to the abandoned aquarium on the hill

he was named Cornell University’s Dyson Undergraduate Business School Leader in Residence

Featuring forewords from bandmates Mick Jagger and Keith Richards

The Behaviour Business : How to apply behavioural science for business success Vendor Code_V0718 Four decades laterIf you are in business, you are in the business of behaviour and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or dont) and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway