Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Suclass Code_1KC Sin's first book is a

Sin's first book is a bestseller and continues to delight his one million followers

the seductive appeal of ‘jihadi chic' and the startling effectiveness of the Islamic State's use of social media as a means of luring and recruiting citizens from countries such as the United States

you can become the kind of person every team wants

the eternal enemy with unfathomable power

and other creatives are doing differently to gain contacts

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Suclass Code_1KC Sin's first book is aIn Content Inc., one of today's most sought after content marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse engineering of