Sell Different! : All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition Class_FAMILY / RELATIONSHIP Taking us on a journey

Taking us on a journey from prehistoric times to the present

-Authentic listening activities - everyday conversations give you a flavour of real spoken Korean

A leading evolutionary psychologist probes the unconscious instincts behind American consumer cultureIlluminating the hidden reasons for why we buy what we do

Essential reading for chief executives

Backed up by the authors' own groundbreaking research

Sell Different! : All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition Class_FAMILY / RELATIONSHIP Taking us on a journeyThe practical, proven strategies presented in Sell Different! include: How to defeat your toughest competitor (hint: it's not who you think it is) An actionable 16 phase plan to reach and engage elusive prospects Finding more of your best clients (it's easier than you think) Acquiring more referrals than you ever dreamed possible Virtual selling and how to harness its potential Neutralizing the fear of change that paralyzes buyers and kills deals