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Why Motivating People Doesn't Work . . . and What Does: The New Science of Leading, Energizing, and Engaging Subclass_Marketing Channels how to test your adTop leadership researcher, consultant, and coach Susan Fowler says stop trying to motivate people! It's frustrating for everyone involved and it just doesn't work. You can't motivate peoplethey are already motivated but generally in superficial and short term ways. In this book, Fowler builds upon the latest scientific research on the nature of human motivation to lay out a tested model and course of action that will help leaders guide their people
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