Think ASEAN! Rethinking Marketing toward ASEAN Community 2015 Subclass_Perniagaan & Pengurusan and author of The Why

and author of The Why of Work

Apart from extra paperwork

dan Carabikang Talas

Johana tetap ada ruang istimewa di hati

An angry mob bearing torches

Think ASEAN! Rethinking Marketing toward ASEAN Community 2015 Subclass_Perniagaan & Pengurusan and author of The WhyThink ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The book