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Judgment on the Front Line - How Smart Companies Win by Trusting Their People Class Code_KA1 B2B markets are fundamentally different

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Description

B2B markets are fundamentally different from consumer markets

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Judgment on the Front Line - How Smart Companies Win by Trusting Their People Class Code_KA1 B2B markets are fundamentally differentReveals the advantages of empowering front line employees who deal directly with customers, citing the examples of such organizations as Zappos and the Mayo Clinic of Arizona to demonstrate how their practices have significantly improved customer service and loyalty. Co written by the co author of Judgment. 20,000 first printing.

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