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The Entry of Low-Cost Airlines into the Market for Long-Haul Flights Viola Eckelt die in den letzten Jahren

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die in den letzten Jahren in Deutschland bekannt geworden ist und inzwischen von diversen Unternehmen als Instrument im Marketing-Mix genutzt wird

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Die Krise stellt demnach in Frage

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The scope of this thesis is to examine the existing methods

The Entry of Low-Cost Airlines into the Market for Long-Haul Flights Viola Eckelt die in den letzten JahrenBachelor Thesis from the year 2013 in the subject Business economics Offline Marketing and Online Marketing, grade: 1,3, University of Mannheim (Fakultt fr Rechtswissenschaft und Volkswirtschaftslehre, Abteilung Volkswirtschaftslehre), language: English, abstract: The entry of low cost carriers (LCCs) in the early 1990ies revolutionized the European airline industry. Before the LCCs entered the European short haul market, incumbent full service

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