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Retaining loyal customers in e-commerce - Winning customers is good, but keeping them is better 70174 Stuttgart der damit einhergehenden steigenden LeistungsmengeResearch Paper (undergraduate) from the year 2007 in the subject Business economics Offline Marketing and Online Marketing, grade: 1,5, Fontys University of Applied Sciences Venlo (Fontys University of Applied Science Venlo, the Netherlands), course: International Business and Management Studies, language: English, abstract: I know who you are, I remember you. I get you to talk to me. And then, because I know something about you, my competitors don't