Agent-based stimulating diffusion of green products. Behavioural characteristics of consumers and firms Jr Kundenzufriedenheit und letztendlich somit auch

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Agent-based stimulating diffusion of green products. Behavioural characteristics of consumers and firms Jr Kundenzufriedenheit und letztendlich somit auchSeminar paper from the year 2013 in the subject Economics Innovation economics, grade: 2, University of Vienna (Institut fr Betriebswirtschaftslehre), course: Recent Developments in Innovation and Technology Management, language: English, abstract: The following paper focuses on the agent based simulation of the diffusion process for green products, i. e. environmentally friendly products that are gaining in importance during the last years. As a